Marketing Information

Google

Bookmark and Share

Notable News - Its Not About You!

Google

Bookmark and Share

Learn Everything You Want To Learn, From Videos - Video Tutorial Site.
Home Based Business Tips Tricks - Be Succeed Online
Affilorama :: The #1 Affiliate Marketing Training Portal
Iwantcollectibles.com - Antiques Collectibles And eBayreg; Selling Tips
How To Open A Smoothie Shop: Smoothie Business Plan 2011
The Ultimate Guide To Becoming An eBayreg; Trading Assistant
Simple And Easy To Follow Tips For Business Team Building

You enjoy what you do. In fact, you love your product and want to tell everyone about it.
 
Well, I hate to tell you this, but no one cares!
 
Think about the last major purchase you made?maybe a car ?did you buy it because you met a car salesman who told you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on eating out, make up or your favourite hobbies. Maybe it's as simple as wanting to feel and look successful.
 
Rather than participate in the herd mentality you see and hear in advertising everyday, do something different. Speak to the motivation of your prospective customers. Connect with them.
 
A review of the five levels of Maslow's Hierarchy of Needs is a good place to start.
 
1. The base of the pyramid is made up of those who are just coping with life and want basic physiological needs fulfillment:  food, shelter, and clothing.
 
2. One level up are those who have a need to feel safe and secure. Stability, security of home and family and consistency in life are markers of this level. None of the higher needs can be addressed before these needs are met. Fears and anxieties develop here.
 
3. Love and belonging are next. Humans have a need to relate through groups, work, family....... This is the time that all those relationship books are purchased.
 
4. Esteem is not only self esteem from knowing what we know and being able to do what we do, it's also the attention and recognition of others. This is where we buy a fancy car or a mansion on the hill.
 
5. The need to grow and self-actualize. This is to enable the maximizing of potential, knowledge, peace, self-fulfillment, and connection with God. Only approximately 2% of the world's population has achieved this level of comfort and acceptance of self.

The four lower levels are deficiency needs. Each of the lower levels must be met before moving up. The highest level is where we look outside ourselves for ways to can connect and grow, or opportunities to help others.
 
Where does your product fit into the scheme? Do you sell basic food, clothing, housing? Is it information you sell? What kind of messages can you develop that will resonate with your clients and motivate them to act.
 

If you aren't sure what the right messages are, ask. Your customers will enjoy telling you why they buy from you. An additional bonus is that they feel valued by you because you asked for their opinion. The best marketers, test their messages, fine tune them and test them again.
 
It's more productive to love your customers, than your product!

Nancy Fraser - Nota Bene Consulting

Results Driven Advertising and Marketing

www.notable-marketing.com

You are free to use material from the Notable News in whole or in part, please include credits, including live web site link. Please also notify us where the material will appear.

Google

Bookmark and Share

N Provis Academy: It's An Artist's Business
Home Based Business Tips Tricks - Be Succeed Online
The Super Soap Making Book
You Are A Giant - Self-esteem And Confidence Building Ebook
E-commerce Get It Right!
Affilorama :: The #1 Affiliate Marketing Training Portal
Masterful Business Plan

MORE RESOURCES:

PR Web

Internet Marketing Company Conducts a Poll on the Google Penguin Update
San Francisco Chronicle (press release)
Internet Marketing Company (www.internetmarketingcompany.biz) reveals results of the poll, "After the Google Penguin Update, Did You Change Your SEO Approach?" Los Angeles, CA (PRWEB) May 17, 2012 Internet Marketing Company, an SEO company that ...
The Ultimate List of Reasons Why You Need Search Engine OptimizationSearch Engine Land
June 2012 #SEO Training Courses and Internet Marketing Classes AnnouncedDigitalJournal.com (press release)

all 28 news articles »


HubSpot Launches a Marketing Effectiveness Dashboard
MarketWatch (press release)
All-in-one marketing software company HubSpot, Inc. launched a dashboard web app based on its popular Marketing Grader tool. This new interactive dashboard quickly answers marketer's burning questions at a glance. Are competitors accruing more Facebook ...
HubSpot's New Release: 4 Things You Noticed and 8 You Didn'tBusiness 2 Community

all 16 news articles »


Free marketing seminar in Sacramento looks at social media
Sacramento Bee
based marketing company Constant Contact Inc. will host a free seminar to help small businesses Tuesday in Sacramento. The event, titled "Get Down to Business: Helping You Reach Your Next Great Customer," is part of a nationwide series instructing ...

and more »


Thought Leaders Dietrich and Livingston Add Integrated Marketing Session to ...
MarketWatch (press release)
BELTSVILLE, Md., May 18, 2012 (GlobeNewswire via COMTEX) -- via PRWEB - Vocus, Inc. (NASDAQ:VOCS) , a leading provider of cloud marketing software, today announced thought leaders, bloggers and authors Gini Dietrich and Geoff Livingston have joined the ...

and more »


BCAMA Vision Marketing Conference 2012 on Wednesday, May 23rd
MarketWatch (press release)
VANCOUVER, BRITISH COLUMBIA, May 17, 2012 (MARKETWIRE via COMTEX) -- BCAMA's annual flagship marketing conference, VISION, will take place on Wednesday, May 23rd at the Westin Bayshore Hotel in Vancouver. Conference attendees will listen to a stellar ...

and more »


Global Marketing: What You Need to Know
Forbes
Global marketing is a topic I am hearing more and more about from Chief Marketing Officers, and so we're tapping Corporate Executive Board's global executive network to sort out rules of the road and best practices. To that end, we recently co-hosted a ...

and more »


IDA's New Dental Marketing Websites: Generate Leads With Custom Images
San Francisco Chronicle (press release)
New dental marketing websites from Internet Dental Alliance offers feature easy ways to add custom images to generate leads. (PRWEB) May 17, 2012 Images are an effective way for dentists to customize their dental marketing websites and.

and more »


Nestle Waters Extends Mobile Marketing Relationship with Hipcricket
MarketWatch (press release)
KIRKLAND, Wash., May 17, 2012 (BUSINESS WIRE) -- Hipcricket(R), Inc. ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme(R) Technologies, Inc. , today announced that Nestle Waters North America has extended its ...

and more »


Consultwebs.com Law Firm Web Marketing Consultant Speaks to LXBN TV at ...
Seattle Post Intelligencer
John Damron of Consultwebs.com, Inc., discussed what goes into creating unique and profitable online marketing strategies for law firms in an interview with LXBN TV. Taking an in-depth look at a law firm's marketing goals and budget is the key to ...

and more »


New Article Marketing Strategy Announced By Content Writing King
PR Web (press release)
Content Writing King has announced the development of a new article marketing strategy. This project is a new strategy update aimed to better accommodate new search engine rules, as well as help customers. Today, Content Writing King has made an ...
Content Writing King Writer Announces New SEO Blog PostHouston Chronicle

all 4 news articles »

Google News

Google

Tweet

Bookmark and Share

Indie Connect
more info...
Become An English Conversation Tutor.
more info...
How To Make Money - Using Your Imagination
more info...
The Beginners Weight Lifting Program
more info...
Iwantcollectibles.com - Antiques Collectibles And eBayreg; Selling Tips
more info...
Start A Wedding Decorations Business
more info...
home | site map
© 2006