| |
| |
|
Marketing Information |
|
|
|
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers... GENERAL OVERVIEW Business Strengths Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region. Business Weaknesses The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any competitor that moves in will pose a threat to our stability. BUSINESS GOALS Profit Our current profit goals are: Year Two: $__________ post-tax profit Year Three: $________ post-tax profit We have not established any other long-range profit goals at this time Sales Our long-term sales goals are to operate at or close to cash flow break-even by Year Two and to be profitable from Year One onward. We would like our profit margin to be 7 percent by Year Three. Marketing Our long-term marketing goals are to develop an extensive Web site, to increase our public relations activities, and to create an informative store window to draw in customers. POSITION IN THE MARKETPLACE Description of Our Customers Our customers are ___ to ___-year-old professionals, married or unmarried, without children, who are ___________. Our Customers' Needs Our target customers are looking for customized planning services that will provide them with all the information necessary to take an adventure vacation in Europe. Often, they do not have the time or the resources to do the research themselves, so they turn to us for hassle-free planning services. Why Our Customers Choose Us Our well-informed, up-to-date staff, combined with our extensive knowledge of the ______________, allows us to surpass the services provided by other agencies. What Sets Us Apart From the Competition What sets our company apart from our competitors is the fact that we sell custom-designed packages for people. We ask them questions, find out exactly what they want and need, and direct them to the appropriate destinations. MARKETING CAMPAIGN SPECIFICS STRATEGY Goals of the Campaign We would like to increase our visibility, attract new customers, and display special offers that are currently available. Campaign Focus: Specific Products or General Promotion? Our primary focus is to expand our customer base. We would also like to keep our current customers aware of special promotions we are offering and secure their future business with us. Products to be Advertised We will be advertising our complete range of European adventure travel services, special discounts on travel packages, and sales on seasonal clothing and gear. Measurements of Success We will measure this ad campaign's success by the number of inquiries received after its launch. This includes phone inquiries as well as inquiries made in person at the store. Evaluation of Effectiveness We will be reviewing the campaign's effectiveness one month after its launch. We will evaluate its effectiveness based on the number of inquires we receive and any corresponding increase in revenue. MESSAGE Our Marketing Message: No one knows more about [what] than [Your name]. TIME FRAME Campaign Start Date We will launch this marketing campaign in ________. Length of Campaign This campaign will run through __________, for a total of ________ months. BUDGET Annual Marketing Budget $40,000 Budget For This Campaign $81,025. This includes $41,325 for Web site and database design, implementation, and hardware purchases, which will be useful for more than one year and will therefore be capitalized and depreciated accordingly. Cost-Saving Measures We plan to keep advertising costs down by targeting the most appropriate advertising methods for our business, which include online advertising, newspaper ads, and classified ads. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Is Your Marketing Working... That is the question, you should be asking yourself. Many feel that it is I'm sure. Communication Breakdown - Dont Let It Happen To You Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go. Encouraging Contact The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Collecting Customer Data The Easy Way Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. Promotional Marketing Products - Selecting the Perfect Item People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient. Resistances To Marketing a Practice-Part 1 If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business. Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford. When You Need More Than Magic To Keep Your Marketing Going It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it. Writing A Marketing Strategy It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan. Five Marketing Tips to Double Profits It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. Using a Marketing Calendar Template Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. People Do Business with People They Like People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. 5 Tips on Establishing Yourself As An Expert In Your Community Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. 15-Minute Marketing: Lots of Results in Little Time Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. The Power of a Survey How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. 5 Ways to Market for Immediate Results Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you're thinking, there's no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales.
|
| home | site map |
| © 2006 |
