| |
| |
|
Marketing Information |
|
|
|
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common? Well, the simple truth is... they're all... "Baby Boomers"! The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963. Here's a few interesting facts about the baby boomers in general: First, they control 70% of the entire net worth of the United States! Second... they represent 27.5% of the population according to the last census, taken in 2000. And third... once they start hitting 40... many of them... Start Having Problems With Their Eyesight! It's true! According to the National Eye Institute's 2002 Report called "Vision Problems In The U.S.", there are 3,406,280 people over age 40, who have some kind of visual impairment! And generally, for many folks... the older you get, the worse your eyesight gets. So here's a little tip if you're selling goods or services to older folks: Since you're likely to have a higher percentage of them who do have vision problems... Make Sure Your Ads Are Easy To Read! So, here's what you should do: Studies have shown, using a font called "Courier 10 BT" produces a larger ad response than other fonts. Now be careful, Courier 10 BT, is NOT the same as the "Courier New" font, you may already have on your computer. Not at all! See, the Courier 10 BT font, is a little darker. And this darker font, is easier to read... and this lifts the response to your ads. Here's an example of the Courier 10 BT Font in action: "If you can read this, you're still doing fine sonny boy!" It's sure not the prettiest font in the world -- it's more like the old-style fonts you used to have on your typewriters (Remember those?) -- but, it works like a charm... and you won't ever get in trouble for making your ads easier to read, right? Anyhow, if you want to guarantee your ads are easy to read, and you're working in a marketplace that may be visually challenged, use the Courier 10 BT font. And if you don't already have this font installed on your computer, feel free to download it here from me -- my gift to you for being a subscriber of mine. Download Your Courier 10 BT Font By Clicking Here This is a great font to use, especially in you Direct Mail sales letters, and... I've even seen it used effectively online. Don't, however, use it in your newspaper or magazine display ads, unless it happens to be the same font, articles are printed in. When you run display ads, you must use an editorial-style format using a font that matches the font "normal" articles are printed in (which for many papers is Times New Roman -- this font). P.S. Want to hear a few more facts about the Baby Boomers? They have an estimated annual spending power of $1 Trillion Dollars! They have a higher divorce rate, and a higher rate of "staying single" than prior generations... And... over 50% of them are living in the following 9 states: California, Texas, New York, Florida, Pennsylvania, Illinois, Ohio, Michigan and New Jersey. And... according to the latest stats... it looks like they'll be living to 79.5 years of age. Which is... Not Long Enough, If You Ask Me! Later. Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Build Relationships Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. The Greatest Business Tips are FREE The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. Networking, iNetworking, What Is The First Rule? Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event you wouldn't just attend not to network. The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples) Donors read postscripts. This is a sad but important reality in fundraising. 3 Strategies to Market Your Business Even When There's No Money Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Creating Your Future with a Marketing Plan Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. Build your Trade Show - Virtually Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. Mobile Marketing a New Age Strategy More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. When The Stars Align - Choosing the Right Entertainment Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Buzz Word Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Postcards: Awareness Tool or Selling Tool? Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in. Big Ticket Marketing in 28 Minutes I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. Marketing Operations Elevates Public Relations and Communications Professionals Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to improve performance and measure ROI through sustainable processes, best practices and clearly-defined metrics. Big Money With Folios One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports. Generally, the beginner purchases a series of thesereports-complete with reproduction rights. Marketing to Success on a ZERO Budget TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when I don't have any money?'?. Contrarian Marketing at Benettons Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. Marketing Through Associations 2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations. Write Better Web Content If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations.
|
| home | site map |
| © 2006 |
