Marketing Information

Overcoming Resistances To Marketing a Practice-Part 2


In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that you will have a successful private practice.

  • Identify all resistances.
  • Awareness is the first step. Write down all your concerns about marketing your practice and then develop a strategy to tackle each one.

  • Be persistent. Make a commitment to succeed at your marketing your practice and hold that vision in your mind. Revisit this vision often. Believe in what you are doing and act as if you can do it, even when you feel it's impossible.
  • Have a clear marketing plan. Set clear goals for your private practice and review them regularly. You must develop a "consciousness of success."
  • Be clear on both the short and long term benefits of having a successful private practice. Write down all the personal and professional benefits you will experience by succeeding.
  • Expect the unexpected. Know that you will never have total control over the outcome of the marketing that you do. Not everything will bring you success in your private practice and you will make mistakes. In addition, be prepared to be rejected more often that you want or would have expected.
  • Detach from outcomes. This can be challenging. You need to have a clear plan, believe in it, and do everything in your power to bring it into reality. However, at the same time, it's important to detach from your plan as things will not always turn out the way you expected.
  • Acquire knowledge about marketing your practice. Learn as much as you can about marketing. Take classes, read, and learn from mentors and guides. The more knowledge you have, the more confident and successful you will be.
  • Market your practice while honoring who you are. Find a way to market your practice that honors your integrity and allows you to enjoy yourself. At the same time, don't be afraid to stretch yourself beyond your comfort zone.
  • Surround yourself with successful people who believe in you. Avoid naysayers who will only bring your energy down.
  • Seek ongoing guidance and support. Whatever you can do alone, you can do a lot better with the help of other people. Find people who have succeeded at building a private practice including colleagues, coaches, mentors and guides. Learn how they became successful.
  • Overcoming your resistances to marketing a practice is a process that takes patience and time. Like any other behavior you try to get rid of, just when you think it has disappeared, it rears its ugly head again. When your resistances do re-occur, pay attention to them make sure you address them. Don't let your resistances ruin your chances of having a successful private practice. Learn from them and use them to energize and motivate you.

    Bio of Author

    Juliet assists helping and healing professionals (coaches, therapists, counselors, massage therapists, chiropractors, etc.) who are struggling to market their practices. She helps her clients overcome resistances to marketing, learn and implement no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

    Sign up for Juliet's free ezine, "Enlightened Marketing" at: http://www.julietaustin.com

    Visit her Marketing a Practice blog and her Website Design and Promotion blog for socially responsible businesses that she co-authors with Web Designer, Nathaniel Richman, of nrichmedia (nrichmedia.com).

    The author grants reprint permisson as long as the article and by-line remain intact.


    MORE RESOURCES:

    TSN

    Andretti Sports Marketing Wisconsin to Bring "IndyFest" to the Milwaukee Mile
    PaddockTalk
    Healy is a 30-year veteran of the airline industry and most recently served as Sr. Vice President of Marketing and Planning for AirTran Airways, a long-time sponsor of Andretti Autosport IndyCar teams. The event allows him to combine his love of the ...
    Andretti group plans IndyCar race to MilwaukeeBoston Herald
    IndyCar returning to Milwaukee MileESPN

    all 143 news articles »


    Dental Marketing: IDA Announces New Patient Portals That Allow Instant Updates ...
    San Francisco Chronicle (press release)
    Internet Dental Alliance announces a new dental marketing solution: New Patient Portals allow easy, instant updates to dental websites. Dentists no longer need to put their dental marketing on hold waiting days or weeks for an open slot on their web ...

    and more »


    Schoenly of Retechulous: Secret Real Estate Marketing Utilizing LinkedIn
    Middle East North Africa Financial Network
    By leveraging the power of  LinkedIn Groups Secret Real Estate Marketing Strategy style=''LinkedIn Groups, we have been able to run several free promotions for various services to a wide range of local professionals. This is something that we began ...

    and more »


    Ask Score: What's the difference between sales and marketing?
    Naples Daily News
    Q: The term sales and marketing is often combined. How does one differ from the other? A: Much has been written about these subjects but, in a nutshell, marketing is the process of creating customer awareness of a product or service.

    and more »


    SNL Spoofs Confusing Smartphone Marketing [VIDEO]
    Mashable
    When Saturday Night Live decides to make fun of Verizon, there's something deeply satisfying about it. See if you agree when you watch this skit that aired Saturday night on SNL, poking fun at the alphabet soup and numerical nightmare that you'll find ...

    and more »


    Husqvarna Market Share and HMNA Retail Sales Up in 2011
    Side x Side News
    Husqvarna is also proud to announce a worldwide market share gain from December 2008 to December 2011, from 1.09% to nearly 2%*. “The US market was definitely a bright spot on Husqvarna's global scope in 2011,” said HMNA President Kris Odwarka.



    Zee News

    Instead of Marketing, Businesses Should Use Social Media for Customer Support
    Business Insider
    Those with the intention of sheer marketing with social media will likely be met with limited rewards. People don't go to Facebook or Twitter to see what they want to buy or which services to select. They go to engage, to have fun, and to experience ...
    Survey: Marketing resource allocation to social lagsBtoB Magazine
    Car dealers urged to look beyond Facebook and Twitter for social media marketingInternet Marketing News

    all 54 news articles »


    Chrysler marketing chief denies Super Bowl ad was political
    Detroit Free Press
    Olivier François, Chrysler's marketing chief, denies that its Super Bowl ad aimed to endorse President Barack Obama. By Brent Snavely Chrysler Chief Marketing Officer Olivier François insisted that the "Halftime in America" Super Bowl ad was not ...

    and more »


    7 Marketing Lessons From RIM's Failures
    Mashable
    And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly. Here are seven marketing lessons from RIM's ...

    and more »


    Top Navigation for Search Engine Optimization Mostly Finished for Article ...
    Houston Chronicle
    Changes to the top vavigation of their search engine optimization website have been revealed by ArticleSearchEngineMarketing.com. This comes as a part of the functionality aspect of their website overhaul. Today, ArticleSearchEngineMarketing.com has ...
    Hawaii Search Engine Optimization adds new servicesThe Australian Eye (press release)

    all 14 news articles »

    Google News

    home | site map
    © 2006