Marketing Information

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3. Use buddy marketing to promote your business.  For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

4. Answer Your Phone Differently.  Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.

5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail.  Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

6. Send A Second Offer To Your Customers Immediately After They've Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters.  Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house.  Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9.  Bartering.  This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service.  This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs.  Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

To learn more Powerful Marketing Tips order the full "Powerful Marketing Tips" report for only $9.00!  Contact Check it Out at (772) 335-0073 or visit www.checkitoutinc.com.

Ann Marie Rubertone is a marketing consultant & freelance writer.  Her two newest booklets, "The One Page Marketing Plan" and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure.  Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses.  For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Port St. Lucie, FL www.checkitoutinc.com  cio@adelphia.net


MORE RESOURCES:

Bleacher Report

Marketing students analyze Super Bowl commercials
UI The Daily Iowan
The UI's Graduate Marketing Association has thrown a Super Bowl party each year since 2010, allowing Tippie College of Business MBA students to rate the game's advertisements, analyzing each companies' marketing techniques.
Super Bowl Marketing Playbooks -- Which Will Deliver the Win?Huffington Post (blog)
Super Bowl ads 2012: Five key trends and five great ads released before the ...SmartCompany.com.au
Super Bowl ads sold outChicago Sun-Times
AdAge.com -Bleacher Report -9NEWS.com
all 1,037 news articles »


Five Practical Marketing Strategies for Companies Without Super Bowl Budgets ...
San Francisco Chronicle (press release)
Super Bowl advertising may be good for some, but most companies need more practical business and marketing strategies. Eric Hardenbrook of Hardenbrook Marketing Solutions offers five key strategies businesses can focus on this month to improve their ...

and more »


Leaders in Automotive Digital Marketing -- Response Logix and Digital Air ...
MarketWatch (press release)
The combined company has two robust business units: Response Logix offering a dynamic prospect-response digital marketing solution and Digital Air Strike offering complete social media and reputation management solutions. Both companies were co-founded ...

and more »


MiamiHerald.com

Marketing the Romney brand
MiamiHerald.com
Campaigning isn't so much about telling truths as it is about marketing — it's more show than tell. Candidate/product Romney is often showcased by his campaign in factories and warehouses to convey that the Republican is a jobs candidate.

and more »


Biofrontera and Desitin sign marketing and distribution agreement for AmeluzR ...
Reuters
Biofrontera AG / Biofrontera and Desitin sign marketing and distribution agreement for AmeluzR in Scandinavia . Processed and transmitted by Thomson Reuters ONE. The issuer is solely responsible for the content of this announcement.

and more »


Award-winning advertising and marketing firm thriving in Licking County
The Newark Advocate
Julie and her husband, John, started StrohCreative after years of working in the marketing and advertising industry. / Zach Gray/The Advocate "Aces of Trades" is a weekly series focusing on people and their jobs -- whether they're unusual jobs, ...

and more »


Former Creative Director of Blueband to Launch Innovative Marketing Agency ...
MarketWatch (press release)
Chris Gostling, former Creative Director of Blueband Media has launched Momentum Visual Inc, a Toronto-based Marketing Agency that is taking a new approach. "Our focus is simple. Establish the right places, where your consumers are paying attention, ...

and more »


GraphOn Appoints Christoph Berlin As Vice President Of Product Management And ...
TheStreet.com (press release)
Christoph will identify, develop, and help capture new market opportunities. In addition, he will conduct market research, help define our product strategy and ongoing roadmap, and work with our development team to support existing products.
GRAPHON CORPORATION : GraphOn Appoints Christoph Berlin as Vice President of ...4-traders (press release)

all 7 news articles »


Clinuvel Files European Marketing Authorisation Application for SCENESSE(R ...
MarketWatch (press release)
MELBOURNE, Australia & BAAR, Switzerland, Feb 06, 2012 (BUSINESS WIRE) -- Clinuvel Pharmaceuticals Limited (asx:CUV)(xetra-dax:UR9)(adr:CLVLY) today announced that it has submitted a marketing authorisation application (MAA) for its first-in-class drug ...

and more »


The Best Social Media Marketing Companies in India Named by topseos.in for ...
PR Web (press release)
The independent authority on Search vendors in India, topseos.in, has announced the release of their list of the best social media marketing companies for February 2012. The independent authority on Search vendors in India, topseos.in, has announced ...
The Best Reputation Management Companies in the India Named by topseos.in for ...San Francisco Chronicle (press release)

all 7 news articles »

Google News

home | site map
© 2006