| |
| |
|
Marketing Information |
|
|
|
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising. 1. Maximum Exposure for Your Sales Message Postcards are delivered "ready to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard ...especially if you keep it brief. With other types of advertising you often lose prospects who would have been interested in your offer ...but they never saw it. 2. Simple and Low-Cost Postcards are simple to produce - and very low-cost. You can print 4 x 6 inch postcards on your own computer for less than 2 cents each. Or you can reduce the cost down to about 1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of card stock and cut the sheets into quarters. Even postcards printed by a commercial printer are not expensive ...usually about 4 cents to 8 cents each. The postage for mailing postcards is low too. In the US you can send postcards by First Class Mail for only 23 cents. This reduced postage rate applies to postcards that are at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches. 3. Get Immediate Results Because postcards are simple and easy to use - they produce results quickly. Often your postcards can be mailed within a week from the time you decide to use them. You will start getting replies 2 or 3 days later. 4. Gain Control of Your Sales Activity Postcards put you in control your sales activity. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them. That means you can quickly boost your sales activity anytime it slows down. And you can avoid losing customers you can't handle immediately because you got flooded with too much activity at one time. 5. No Wasted Advertising Expense Postcards enable you to spend your entire advertising budget on your best prospects. You don't have to pay for advertising to a large audience in order to reach a few good prospects. With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer ...and who also have a prior history of acting on offers that interest them. For example, analyze your customers and make a list of the characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. You'll be surprised at how specific some mailing lists are today. 6. Can Evaluate Results Quickly Postcards normally generate 90 percent or more of their total number of replies within 7 to 10 days. This enables you to quickly and accurately evaluate the results of postcard advertising. You'll know in about a week if you can confidently send more of the same postcards - or if you need to make some changes. Don't overlook postcards when you want to generate sales leads - or web site traffic. They're highly effective, very low-cost ...and they provide these 6 unique advantages you cannot get with most other types of advertising. Copyright 2004 Bob Leduc Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Why Do They Buy? A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects. Unleash the Powerful Promoter Within Dear Friend,You're ripping me off.How? You may be thinking, "We just met. Dont Let Your Business Cards End Up in the Trash Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Digital Printing vs. Press Printing - A Comparison Guide When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below. Trade Show Events - Do's and Don'ts You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later. How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample) Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. Marketing The Real You I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it.Perception: Marketing is advertising. Consider Consumer Psychology In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them. Who is Your Perfect Client When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. Top 5 Design Tips to Create Eye-Catching Marketing Materials Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Flesh Eating Spiders And Other Marketing Horrors After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. Design, Design, Design You need only one card, but make it noticeable. Make sure it says the right thing. Low-Cost Marketing With Postcards Here's a simple way you can generate lots of sales leads .. Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. 10 Effective Ice Breaking Questions Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. Marketing Mimics Life Clichs. We've all heard them. Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Marketing Copy - Brand Identity Guru Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1.
|
| home | site map |
| © 2006 |
