Marketing Information

Marketing Information

Your Elevator Speech - Have You Updated Yours Recently?


Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2.

Fundraising: How To Avoid Three Common Mistakes


I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment.

Marketing and Advertising Techniques of Super Bowl Advertisers


Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.

A Tool For Selling New Ideas!


Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

Maximize Your Lead Generation Efforts by Recycling Your Leads


The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team.

8 Lessons in Strategic Marketing A La Daddy Daycare


I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong..

Create Your Own Rumors


A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start.

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas


35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon


This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room.

Marketing Strategy - Spell Out Your Unique Value


I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.

Marketing Strategy - Shift the Focus


Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it.

Marketing Planning - Preparation and Accountability


We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well.

Marketing Strategy - Whats Your System?


Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.

Sum of Its Parts


I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good.

Love My Dentist


I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.

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MORE RESOURCES:

TSN

Andretti Sports Marketing announces Milwaukee Mile return
Motorsport.com
MILWAUKEE, WI (February 10, 2012) - Andretti Sports Marketing Wisconsin, led by IndyCar team owner Michael Andretti, will promote the Milwaukee IndyFest at the Milwaukee Mile, June 15 and 16. The Father's Day weekend festival will be headlined Saturday ...
Andretti Sports Marketing Wisconsin to Bring "IndyFest" to the Milwaukee MilePaddockTalk
Andretti group plans IndyCar race to MilwaukeeBoston Herald
IndyCar returning to Milwaukee MileESPN

all 146 news articles »


VentureBeat

SNL on Verizon's 4G marketing: “It's an old person's nightmare”
VentureBeat
Last night the sketch comedy show aired a segment that ripped apart Verizon's 4G LTE marketing confusion, bringing to light the biggest problems facing the smartphone market today when it comes to general consumers. In short, there are too many devices ...
SNL Spoofs Confusing Smartphone Marketing [VIDEO]Mashable

all 16 news articles »


Dental Marketing: IDA Announces New Patient Portals That Allow Instant Updates ...
San Francisco Chronicle (press release)
Internet Dental Alliance announces a new dental marketing solution: New Patient Portals allow easy, instant updates to dental websites. Dentists no longer need to put their dental marketing on hold waiting days or weeks for an open slot on their web ...

and more »


No data to quantify experiential marketing industry – Oracle boss
Vanguard
Mr. Felix Eiremiokhae is the CEO/Chairman of Oracle Group, he talks about the impact experiential marketing has made in the marketing communications industry and his recent Award by the Institute of Direct Marketing of Nigeria (IDMN) and other sundry ...



Zee News

Instead of Marketing, Businesses Should Use Social Media for Customer Support
Business Insider
Those with the intention of sheer marketing with social media will likely be met with limited rewards. People don't go to Facebook or Twitter to see what they want to buy or which services to select. They go to engage, to have fun, and to experience ...
Survey: Marketing resource allocation to social lagsBtoB Magazine
Social Marketers Take Note – 6 Lessons From Social CommerceBusiness 2 Community
Car dealers urged to look beyond Facebook and Twitter for social media marketingInternet Marketing News

all 54 news articles »


Chrysler marketing chief denies Super Bowl ad was political
Detroit Free Press
Olivier François, Chrysler's marketing chief, denies that its Super Bowl ad aimed to endorse President Barack Obama. By Brent Snavely Chrysler Chief Marketing Officer Olivier François insisted that the "Halftime in America" Super Bowl ad was not ...

and more »


Schoenly of Retechulous: Secret Real Estate Marketing Utilizing LinkedIn
Middle East North Africa Financial Network
By leveraging the power of  LinkedIn Groups Secret Real Estate Marketing Strategy style=''LinkedIn Groups, we have been able to run several free promotions for various services to a wide range of local professionals. This is something that we began ...

and more »


Ask Score: What's the difference between sales and marketing?
Naples Daily News
Q: The term sales and marketing is often combined. How does one differ from the other? A: Much has been written about these subjects but, in a nutshell, marketing is the process of creating customer awareness of a product or service.

and more »


7 Marketing Lessons From RIM's Failures
Mashable
And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly. Here are seven marketing lessons from RIM's ...

and more »


Husqvarna Market Share and HMNA Retail Sales Up in 2011
Side x Side News
Husqvarna is also proud to announce a worldwide market share gain from December 2008 to December 2011, from 1.09% to nearly 2%*. “The US market was definitely a bright spot on Husqvarna's global scope in 2011,” said HMNA President Kris Odwarka.


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