Marketing Information

Marketing Information

If My Work is Good Enough


"If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself..

How to Earn the Right


"How to Earn the Right..

Shine a Spotlight on Your Professional Service Firm


As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.

Why Smart People Dont Know How to Market


As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.

Painless Marketing for People Who Hate to Market


Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not.

CRM: Strategic Engine or Just Another Tool?


CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The bottom line is that people skill sets need to be similar to the technology they are using -- information sharing needs to be fast, focused, integrated.Let's Start With the LeadersFor CRM to become the strategic engine, not just a tool that people opt to use when they choose, managers and leaders need to demonstrate the new vision through their day-to-day actions.

How to Up-Sell Change


As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change.

The First Rule of CRM for Financial Services


Things have to change. Cross selling is not going to happen simply by installing new CRM technology.

CRM Star Wars: When Marketing is from Venus and IT is from Mars


Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels.

A Successful Solution: 10 Things to Consider


A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives.

Marketing Brain Trust


Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.

Your Secret Marketing Weapon


As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost.

The M-Word (Marketing) Phase 2


Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message.

Differentiate or Die


Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace.

How to Profit from Your Expertise (Part 1 of 2)


Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require?Now what if you could be the person in a crowed room with whom everyone wants to talk about your services? And no, they don't want to sell you something?they want to buy what you've got.Too good to be true? Not if you know how to leverage the knowledge you get paid for every day as a professional service provider.

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TSN

Andretti Sports Marketing announces Milwaukee Mile return
Motorsport.com
MILWAUKEE, WI (February 10, 2012) - Andretti Sports Marketing Wisconsin, led by IndyCar team owner Michael Andretti, will promote the Milwaukee IndyFest at the Milwaukee Mile, June 15 and 16. The Father's Day weekend festival will be headlined Saturday ...
Andretti Sports Marketing Wisconsin to Bring "IndyFest" to the Milwaukee MilePaddockTalk
Andretti group plans IndyCar race to MilwaukeeBoston Herald
IndyCar returning to Milwaukee MileESPN

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Dental Marketing: IDA Announces New Patient Portals That Allow Instant Updates ...
San Francisco Chronicle (press release)
Internet Dental Alliance announces a new dental marketing solution: New Patient Portals allow easy, instant updates to dental websites. Dentists no longer need to put their dental marketing on hold waiting days or weeks for an open slot on their web ...

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VentureBeat

SNL on Verizon's 4G marketing: “It's an old person's nightmare”
VentureBeat
Last night the sketch comedy show aired a segment that ripped apart Verizon's 4G LTE marketing confusion, bringing to light the biggest problems facing the smartphone market today when it comes to general consumers. In short, there are too many devices ...
SNL Spoofs Confusing Smartphone Marketing [VIDEO]Mashable

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Zee News

Instead of Marketing, Businesses Should Use Social Media for Customer Support
Business Insider
Those with the intention of sheer marketing with social media will likely be met with limited rewards. People don't go to Facebook or Twitter to see what they want to buy or which services to select. They go to engage, to have fun, and to experience ...
Survey: Marketing resource allocation to social lagsBtoB Magazine
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Car dealers urged to look beyond Facebook and Twitter for social media marketingInternet Marketing News

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Chrysler marketing chief denies Super Bowl ad was political
Detroit Free Press
Olivier François, Chrysler's marketing chief, denies that its Super Bowl ad aimed to endorse President Barack Obama. By Brent Snavely Chrysler Chief Marketing Officer Olivier François insisted that the "Halftime in America" Super Bowl ad was not ...

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Schoenly of Retechulous: Secret Real Estate Marketing Utilizing LinkedIn
Middle East North Africa Financial Network
By leveraging the power of  LinkedIn Groups Secret Real Estate Marketing Strategy style=''LinkedIn Groups, we have been able to run several free promotions for various services to a wide range of local professionals. This is something that we began ...

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No data to quantify experiential marketing industry – Oracle boss
Vanguard
Mr. Felix Eiremiokhae is the CEO/Chairman of Oracle Group, he talks about the impact experiential marketing has made in the marketing communications industry and his recent Award by the Institute of Direct Marketing of Nigeria (IDMN) and other sundry ...



Ask Score: What's the difference between sales and marketing?
Naples Daily News
Q: The term sales and marketing is often combined. How does one differ from the other? A: Much has been written about these subjects but, in a nutshell, marketing is the process of creating customer awareness of a product or service.

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7 Marketing Lessons From RIM's Failures
Mashable
And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly. Here are seven marketing lessons from RIM's ...

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Husqvarna Market Share and HMNA Retail Sales Up in 2011
Side x Side News
Husqvarna is also proud to announce a worldwide market share gain from December 2008 to December 2011, from 1.09% to nearly 2%*. “The US market was definitely a bright spot on Husqvarna's global scope in 2011,” said HMNA President Kris Odwarka.


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