Marketing Information

Marketing Information

People Pleasing Postcards


Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening.

Comprehensive Marketing Details Not Found in Beginner Books


If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

Effective List Management Can Save You Big


Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once.

Good Marketing Pays for Itself


Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation.

Increase New Customer Traffic to Your Business


One person tells another, who tells another, who tells another and so on. You get the idea.

Make Your Mailing a Home Run, Not a Strike Out!


You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.

Marketing - Like a Game of Chess


Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.

Marry Your Marketing Plan


Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process.

Raise Your Income!


How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple.

Rising Postal Rates? Don't Cut Down the Direct Mail


The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's something you have to live with.

Specialized Mailing Lists Make All the Difference


If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists - who to mail to - so that your mailing efforts aren't wasted.

The Importance of a Marketing Plan


There aren't many things in life that you would get into with out a plan. Marketing is no different.

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More


My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it.

How Simple, Small Changes Can Add Real Money To Your Pocket


I want to share with you a story. This story happens everywhere and everyday in America .

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits


With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers.

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MORE RESOURCES:

Washington Times

Allergan agrees $600m settlement for unapproved Botox marketing
Irish Times
CHICAGO – Allergan Inc has agreed to pay $600 million to settle a federal investigation of its marketing practices for the injectable wrinkle smoother Botox ...
Maker of Botox pays state in improper marketing settlementBaltimore Sun
Wrinkle Free! Botox Maker Pays $600M to Settle Marketing ChargesWall Street Journal (blog)
Botox Settlement for $600M Reached to Resolve Lawsuits Over MarketingAboutLawsuits.com
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NY1

Cuomo Opens Probe of Credit-Card Marketing to New York College Students
Bloomberg
New York began a statewide investigation into credit-card marketing practices that target college students ...
Credit Card Marketers Targeting Students Get New ScrutinyConsumer Affairs

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San Francisco Chronicle (blog)

Sex tape snafu causes lost Reebok marketing deal for Patriots' Brandon Spikes
USA Today
Terry Watson, the agent for the rookie from Florida, confirmed to the Boston Globe that Reebok had yanked an offer for a marketing deal. ...
Sex tape fallout for Brandon Spikes: Reebok pulls away from proposed marketing ...Boston Herald (blog)

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Washington Post

Papa John's kicks off NFL marketing ahead of season
Reuters
O) will try to score with hungry fans with the Monday launch of a multimillion-dollar marketing campaign around its new sponsorship deal with the National ...
Better Ingredients. Better Pizza. Better Football. Papa John's Calls All-Out ...MarketWatch (press release)
Papa John's expands ties with NFLLouisville Courier-Journal

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Brandweek Magazine

Xerox launches 'most ambitious' marketing campaign
Rochester Business Journal
Xerox Corp. on Thursday announced a new marketing campaign that spotlights its work with major brands such as the New York Mets, Target Corp. ...
Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help ...MarketWatch (press release)
Xerox to Double Ad Spending to Rebrand as Services CompanyBloomberg
Copying No One: Xerox Debuts Global EffortMediapost.com
RTT News -Reuters
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Scottrade Inc. promoted Kim Wells to its chief marketing officer
St. Louis Post-Dispatch
She most recently served as Scottrade's director of branding and website marketing. Wells has more than 22 years of business development and marketing ...

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The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
TechRepublic
If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing ...
What's Working in Small Business Marketing and WebinarsTechRepublic

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EYE and Ace Marketing Expand Location-Based Mobile Marketing Network
MarketWatch (press release)
Ace's Location-Based Mobile Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers via their mobile devices with ...
EYE Expands Mobile Marketing at Malls, Sans 'Big Brother' EffectMedia Buyer Planner

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Ideal Financial Solutions Launches Viral Marketing Initiative
MarketWatch (press release)
LAS VEGAS, Sep 2, 2010 (GlobeNewswire via COMTEX) -- Ideal Financial Solutions (Pink Sheets:IFSL) has announced the launch of a new viral marketing ...
Ideal Financial Solutions Launches Viral Marketing InitiativeTrading Markets (press release)

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FOXSports.com

Talking Virginia Tech's New Pro Combat Uniforms with Nike Marketing
Gobbler Country (blog)
Nike marketing director Leroy Ebanks was kind enough to answer all of these question on behalf of Nike and, to his credit, didn't even blink when I asked ...
Nike flexes business savvy with Pro Combat UniformsGather.com

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