Marketing Information

Marketing Information

Keeping your Business Card visible


Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again.

Coupons that Work


Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door.

The Art of the Business Card


Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards.

Design, Design, Design


You need only one card, but make it noticeable. Make sure it says the right thing.

Who is Your Perfect Client


When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted.

How Important is Your Marketing?


Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003.

How to Give Your Biz a Boost with a Summer Marketing Makeover


Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.

8 Secrets to Marketing Success


The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated.

How to Turn More Referrals Into Paying Clients


60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet.

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?


With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance.

How to Put the Profit Producing Power of Couponing to Work for You


Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers.

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!


Do you know what Howard Stern..

John Kerry, Amazing Direct-Marketer!


If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads..

Value Proposition is the Key to Success


Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success.

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)


Used the right way and with the right audience, postcards often outperform their mailbox "competitors" in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here's why postcards are so effective.

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MORE RESOURCES:

Washington Times

Allergan agrees $600m settlement for unapproved Botox marketing
Irish Times
CHICAGO – Allergan Inc has agreed to pay $600 million to settle a federal investigation of its marketing practices for the injectable wrinkle smoother Botox ...
Maker of Botox pays state in improper marketing settlementBaltimore Sun
Wrinkle Free! Botox Maker Pays $600M to Settle Marketing ChargesWall Street Journal (blog)
Botox Settlement for $600M Reached to Resolve Lawsuits Over MarketingAboutLawsuits.com
Newsinferno.com -PRWeek -Sioux Falls Argus Leader
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NY1

Cuomo Opens Probe of Credit-Card Marketing to New York College Students
Bloomberg
New York began a statewide investigation into credit-card marketing practices that target college students ...
Credit Card Marketers Targeting Students Get New ScrutinyConsumer Affairs

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San Francisco Chronicle (blog)

Sex tape snafu causes lost Reebok marketing deal for Patriots' Brandon Spikes
USA Today
Terry Watson, the agent for the rookie from Florida, confirmed to the Boston Globe that Reebok had yanked an offer for a marketing deal. ...
Sex tape fallout for Brandon Spikes: Reebok pulls away from proposed marketing ...Boston Herald (blog)

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Washington Post

Papa John's kicks off NFL marketing ahead of season
Reuters
O) will try to score with hungry fans with the Monday launch of a multimillion-dollar marketing campaign around its new sponsorship deal with the National ...
Better Ingredients. Better Pizza. Better Football. Papa John's Calls All-Out ...MarketWatch (press release)
Papa John's expands ties with NFLLouisville Courier-Journal

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Brandweek Magazine

Xerox launches 'most ambitious' marketing campaign
Rochester Business Journal
Xerox Corp. on Thursday announced a new marketing campaign that spotlights its work with major brands such as the New York Mets, Target Corp. ...
Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help ...MarketWatch (press release)
Xerox to Double Ad Spending to Rebrand as Services CompanyBloomberg
Copying No One: Xerox Debuts Global EffortMediapost.com
RTT News -Reuters
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Scottrade Inc. promoted Kim Wells to its chief marketing officer
St. Louis Post-Dispatch
She most recently served as Scottrade's director of branding and website marketing. Wells has more than 22 years of business development and marketing ...

and more »


The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
TechRepublic
If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing ...
What's Working in Small Business Marketing and WebinarsTechRepublic

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EYE and Ace Marketing Expand Location-Based Mobile Marketing Network
MarketWatch (press release)
Ace's Location-Based Mobile Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers via their mobile devices with ...
EYE Expands Mobile Marketing at Malls, Sans 'Big Brother' EffectMedia Buyer Planner

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Ideal Financial Solutions Launches Viral Marketing Initiative
MarketWatch (press release)
LAS VEGAS, Sep 2, 2010 (GlobeNewswire via COMTEX) -- Ideal Financial Solutions (Pink Sheets:IFSL) has announced the launch of a new viral marketing ...
Ideal Financial Solutions Launches Viral Marketing InitiativeTrading Markets (press release)

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FOXSports.com

Talking Virginia Tech's New Pro Combat Uniforms with Nike Marketing
Gobbler Country (blog)
Nike marketing director Leroy Ebanks was kind enough to answer all of these question on behalf of Nike and, to his credit, didn't even blink when I asked ...
Nike flexes business savvy with Pro Combat UniformsGather.com

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