Marketing Information

Marketing Information

Secrets of Trade Show Success


The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More


If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)


Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization.

Another Commercial? Dont Touch That Dial! Watch & Learn


When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?If you do, you're missing a golden opportunity for increasing your business.When you pay attention to ads, you can very quickly pick out ads that are effective.

Dont Think Like A Package Designer - Think Like A Customer


Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative.

5 Steps to Success: A Surefire Way to Achieve Your Goals


No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.

Ready, Fire, Aim!


You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore.

Take My Commitment (to Your Biz) Quiz!


Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-out plan for your business.

The Surprise Inside!


Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside - that tiny package that contained a simple puzzle, brain teaser or temporary tattoo.

Is Your 4X4 Trail Rated?


"Traction. Articulation.

Why Do They Buy?


A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects.

Sleigh Bells Ring...And Cash Registers, Too


During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one.

The Benefits of a Marketing Plan


What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this.

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems


At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all.

Tradeshow Booth Cures - Living Color


Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties.

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Washington Times

Allergan agrees $600m settlement for unapproved Botox marketing
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NY1

Cuomo Opens Probe of Credit-Card Marketing to New York College Students
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San Francisco Chronicle (blog)

Sex tape snafu causes lost Reebok marketing deal for Patriots' Brandon Spikes
USA Today
Terry Watson, the agent for the rookie from Florida, confirmed to the Boston Globe that Reebok had yanked an offer for a marketing deal. ...
Sex tape fallout for Brandon Spikes: Reebok pulls away from proposed marketing ...Boston Herald (blog)
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Washington Post

Papa John's kicks off NFL marketing ahead of season
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Brandweek Magazine

Xerox launches 'most ambitious' marketing campaign
Rochester Business Journal
Xerox Corp. on Thursday announced a new marketing campaign that spotlights its work with major brands such as the New York Mets, Target Corp. ...
Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help ...MarketWatch (press release)
Xerox to Double Ad Spending to Rebrand as Services CompanyBloomberg
Copying No One: Xerox Debuts Global EffortMediapost.com
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Scottrade Inc. promoted Kim Wells to its chief marketing officer
St. Louis Post-Dispatch
She most recently served as Scottrade's director of branding and website marketing. Wells has more than 22 years of business development and marketing ...

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The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
TechRepublic
If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing ...
What's Working in Small Business Marketing and WebinarsTechRepublic

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EYE and Ace Marketing Expand Location-Based Mobile Marketing Network
MarketWatch (press release)
Ace's Location-Based Mobile Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers via their mobile devices with ...
EYE Expands Mobile Marketing at Malls, Sans 'Big Brother' EffectMedia Buyer Planner

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Ideal Financial Solutions Launches Viral Marketing Initiative
MarketWatch (press release)
LAS VEGAS, Sep 2, 2010 (GlobeNewswire via COMTEX) -- Ideal Financial Solutions (Pink Sheets:IFSL) has announced the launch of a new viral marketing ...
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FOXSports.com

Talking Virginia Tech's New Pro Combat Uniforms with Nike Marketing
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Nike marketing director Leroy Ebanks was kind enough to answer all of these question on behalf of Nike and, to his credit, didn't even blink when I asked ...
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